Latest insights about US markets and trends
From Tesla Giga Texas to Bastrop — home to SpaceX and The Boring Company — Hyperloop Plaza, and a Cybercab ride. A report on a tour exploring the "future" Elon Musk is building with guests from Japan.
The launch event for Tesla's Cybercab, a dedicated self-driving vehicle with no steering wheel or pedals, will be held at Gigafactory Texas in Austin on September 3, 2026. A look at Robotaxi's journey and the Cybercab.
It's not just BBQ! Veracruz All Natural is a taco spot loved by Austin locals. We introduce recommended menu items from this food-truck-turned-favorite and how to enjoy it downtown.
Waterloo Greenway is a newly completed urban trail in downtown Austin. A local guide shares the best walking route and times, plus water activities on Lady Bird Lake.
What surprised me most when buying a Tesla was the insurance. Tesla Insurance, which sets premiums based on driving data, points to real-time premiums and new questions of liability in the self-driving era.
A round-trip road trip from Austin to Houston using Tesla FSD (Full Self-Driving). The overwhelming "ease" of long-distance travel — and the moments when human help is still needed.
Austin startup ICON, known for 3D-printed homes, has launched ICON Prime, a new division focused on space and defense. A look at the future of building on the Moon with lunar regolith.
Caphe.in Coffee, near the University of Texas at Austin, always has a line of students. We break down its popularity through experience design, cultural storytelling, and a subtle touch of Asian flavors.
With digital payment terminals everywhere, Americans are asked to tip in almost every situation. An Austin-based researcher explains the reality of "tip fatigue" and shares a 2026 tipping guide by situation.
Discover 10 free events and activities you can enjoy during SXSW 2026 (March 12–18) without a paid badge, organized by purpose. Music, design, tech, networking — curated by an Austin local guide.
I actually rode both Waymo and Tesla Robotaxi in Austin, Texas. We thoroughly compared the two in terms of completeness, speed, number of vehicles, and even the UX of the riding experience. We will bring you the ``differences in thought and maturity'' as perceived by local researchers.
Housing development using 3D printing technology in Austin, Texas is in the practical stage. Austin-based startup icon's top 3 3D-printed residential communities will be showcased by local researchers.
Families head to Home Depot and Lowe's on Saturday mornings in the US. Researchers in Austin will report on a monthly free DIY workshop for kids hosted by both companies, known as the two major home centers.
In 2025, Austin is celebrating its first year as an autonomous vehicle. While Waymo, Tesla, Avride, and more are on the road, local researchers will analyze data from 68 crashes reported to NHTSA.
Introducing Hokkaisan Japanese Deli Sushi, a Japanese restaurant in downtown Austin. You can enjoy a crisp taste of Japan in between sightseeing at this Japanese deli where you can stop by as a convenience store.
In Japan, plastic bottle beverages from vending machines and convenience stores are rooted in daily life, but in the United States, it is common sense to bring water bottles.
Introducing the new color of Trader Joe's Mini Cooler Bag! Here are six ways to use it in the US and the secrets to its popularity.
Essential steps for Japanese companies looking to expand into the United States market.