Howdy! Meg is a market researcher living in Austin, Texas, USA for 9 years.
Since its release, the most popular Trader Joe's in the United States (Trader Joe's) mini cold bag (Mini Insulated Tote Bag ）。
On August 12thNew colours Peach and Bluesaw you at the store!
It is a summery vibe with two refreshing colors to catch your eye. Oh, I want to go to the beach.
Size: W25cm x D15cm x H15cmand compact size that can be used for various purposes.
In fact, how is it used in the United States?
1. As a lunch bag
"I use it as a work lunch bag!” has been sent to Reddit. It seems to be just the right size for commuting to work or school.
As someone who is accustomed to the Japanese size, I have the impression that it is a bit large to put in the lunch box, but in terms of the size of the 500ml plastic bottle that can be put together, one vote.
Some customizers embroider the name on their DIY favorite American insulated bags.
2. As an insulated bag for beverages
In one Trejoan post, it was said that it was "the size to hold eight drink cans."
When you actually try it, it's just the right fit.
It is an excellent item that does not bulk up as a drink cooler that you can take with your family or a few companions.
Compact and easy to hold, the size is attractive.
3. Go out for a picnic, beach, or pool,
There are many voices saying that it is perfect for bringing light snacks and drinks to cool down. I myself often use it as a must-have item when I go to the park or pool to put in and take out cut fruits and drinks. There is also depth, so you can put bags of snacks such as chips and cookies on top of it and bring them all together.
It is also an ant size bag that can be used as an insert bag with items that you want to keep cold in a large bag.
4. Organize and store your bags at home
Some say they use it as a storage bag to organize craft supplies, children's toys, toiletries, etc. Rather than its cold storage function, it seems to be useful for interior decoration and storage purposes due to its cuteness and size.
5. Enjoy double as a gift bag
While it serves as cute gift wrapping, it can also be used for practical purposes, so it is also popular to use the bag itself as a gift.
Many Japanese people living in the United States stock up on this as souvenirs when they temporarily return to Japan, so it makes sense.
6. As a bag that stands on its own while commuting or in the car
Some people commented that the sturdy fabric allows it to stand on its own, making it easy to use in the car or bicycle basket. You can also put books, notebooks, keys, smartphones, and other items you use on a daily basis. The zipper that surrounds the top makes it easy to open and close, making it easy to see what's inside.
To further increase its independence, a hard organizer tray can be placed at the bottom of the bag to prevent it from getting dirty and to organize light foods such as chips so they don't get crushed.
Some professional users create a structure that allows them to use space more efficiently by placing cans and boxes on the bottom shelf and placing soft foods on trays on top.
When the first generation was released in June 2024, the mini-version cold bag sold out in 10 minutes at some stores due to its combination of cuteness and practicality, and the high level of attention due to limited sales. I feel that the reason for its popularity is the functionality and practicality backed by regular cold bags, which have been established as long-selling products.
What's the next new color?
It is likely to continue to attract attention in the United States as a ``mini bag that is both functional and fun to use.''
✴️Bonus
There were also new eco bags lined up at the store!
The theme is peanut butter & jam and mac & cheese. classic american snack
@traderjoesobsessedAccording to , a new mini tote bag for Halloween is scheduled to be released from September onwards.